Privacy policy
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1. Information We Collect
We collect personal information to provide and improve our Services. The types of information we collect include:
a. Information You Provide
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Account and Purchase Information: When you create an account, place an order, or contact us, we collect details such as your name, email address, billing/shipping address, phone number, and payment information (e.g., credit card details, processed securely via our payment provider).
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Communications: Information you share when contacting us (e.g., via support@earship.co), including customer service inquiries, feedback, or contest submissions.
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User-Generated Content: Comments, reviews, or other content you submit on our website.
b. Automatically Collected Information
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Usage Data: We collect data about your interactions with our Services, such as pages visited, time spent, products viewed, and referring URLs, using cookies and similar technologies.
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Device and Technical Data: Information about your device, including IP address, browser type, operating system, and geolocation data (approximate location based on IP).
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Cookies and Tracking Technologies: We use cookies, web beacons, and pixel tags to enhance functionality, analyze usage, and deliver personalized ads. See our Cookie Policy (#cookie-policy) for details.
c. Information from Third Parties
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We may receive information from third-party services, such as Shopify (our e-commerce platform), payment processors, or analytics providers, to facilitate transactions and improve our Services.
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If you interact with our ads or content on third-party platforms (e.g., social media), we may receive aggregated data about those interactions.
We do not collect sensitive personal information (e.g., health data, racial origins) unless explicitly required and consented to, nor do we knowingly collect data from children under 16 (see Section 8).
2. How We Use Your Information
We use your personal information for the following purposes, based on legal grounds such as your consent, contractual necessity, legitimate interests, or legal obligations:
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To Provide and Manage Services:
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Process and fulfill orders, including shipping and payment processing.
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Create and manage your account.
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Communicate with you about orders, returns, or customer support inquiries.
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To Improve and Personalize Services:
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Analyze usage trends to enhance our website and product offerings.
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Personalize your experience, such as recommending products or displaying relevant content.
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For Marketing and Advertising:
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Send promotional emails, newsletters, or offers (with your consent, where required).
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Deliver targeted ads via third-party platforms (e.g., Google Ads, social media).
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For Security and Compliance:
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Detect and prevent fraud, unauthorized access, or other illegal activities.
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Comply with legal obligations, such as tax reporting or responding to lawful requests.
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For Analytics and Research:
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Conduct internal research to improve our products and Services.
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3. Legal Basis for Processing (GDPR/UK GDPR)
For users in the EU and UK, we process personal data based on the following legal bases:
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Consent: For marketing emails, targeted ads, or non-essential cookies (you can withdraw consent at any time).
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Contractual Necessity: To fulfill orders, process payments, or provide customer support.
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Legitimate Interests: For analytics, fraud prevention, or improving our Services, provided your rights are not overridden.
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Legal Obligation: To comply with tax laws, data retention requirements, or law enforcement requests.
4. How We Share Your Information
We do not sell your personal information. We may share your data with trusted third parties under strict conditions:
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Service Providers:
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Shopify Inc., our e-commerce platform, to host our store and process transactions.
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Payment processors (e.g., Stripe, PayPal) to securely handle payments.
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Shipping partners (e.g., couriers) to deliver orders.
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Analytics providers (e.g., Google Analytics) to understand usage trends.
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Marketing platforms (e.g., Mailchimp) for promotional communications.
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Legal Compliance:
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We may disclose data to comply with legal obligations, such as responding to subpoenas, court orders, or tax authorities.
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Business Transfers:
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If Earship is involved in a merger, acquisition, or asset sale, your data may be transferred to the new entity, with notice and safeguards in place.
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With Your Consent:
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We may share data for other purposes if you explicitly consent (e.g., sharing reviews publicly).
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All third parties are contractually obligated to protect your data and comply with applicable data protection laws.
5. Your Data Protection Rights
Depending on your location, you have the following rights regarding your personal information:
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Access: Request a copy of the personal data we hold about you.
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Rectification: Correct inaccurate or incomplete data.
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Erasure (“Right to be Forgotten”): Request deletion of your data, subject to legal retention obligations.
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Restriction: Limit how we process your data in certain circumstances.
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Portability: Receive your data in a structured, machine-readable format for transfer to another provider.
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Objection: Object to processing based on legitimate interests, including direct marketing.
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Withdraw Consent: Opt out of consent-based processing (e.g., marketing emails) at any time.
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Do Not Sell (CCPA): California residents can opt out of the “sale” of personal information (note: we do not sell data, but this right applies to certain data sharing).
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Non-Discrimination: We will not discriminate against you for exercising your rights.
To exercise your rights, contact us at support@earship.co (mailto:support@earship.co) or use our Data Request Form (#data-request-form). We’ll respond within 30 days (or 45 days for complex requests, per GDPR/CCPA). For EU/UK users, you can also lodge a complaint with your local data protection authority (e.g., ICO in the UK).
6. International Data Transfers
Earship.co operates globally, and your data may be transferred to countries outside your region, including the U.S., where our servers and Shopify are based. For EU/UK users, transfers to countries without an adequacy decision (e.g., U.S.) are protected by:
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Standard Contractual Clauses (SCCs) with third parties.
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Binding Corporate Rules (where applicable).
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Your explicit consent, if required.
We ensure all transfers comply with GDPR, UK GDPR, and other applicable laws, with safeguards to protect your data.
7. Data Security
We implement industry-standard measures to protect your data, including:
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Encryption of payment information during transmission (e.g., SSL/TLS).
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Secure storage of data with access restricted to authorized personnel.
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Regular security audits and updates to our systems.
However, no method is 100% secure, and we cannot guarantee absolute security. We’ll notify you and relevant authorities of any data breach as required by law (e.g., within 72 hours under GDPR).
8. Children’s Privacy
Our Services are not directed to children under 16 (or the applicable age in your jurisdiction). We do not knowingly collect personal information from children. If we learn that a child’s data has been collected, we will delete it promptly. Parents or guardians can contact us at support@earship.co (mailto:support@earship.co) to request deletion.
9. Data Retention
We retain personal information only as long as necessary for the purposes outlined in this policy:
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Order Data: Retained for 7 years to comply with tax and accounting laws.
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Account Data: Kept until you request deletion or your account is inactive for 3 years.
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Marketing Data: Retained until you unsubscribe or withdraw consent.
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Analytics Data: Aggregated and anonymized data may be kept indefinitely.
When data is no longer needed, we securely delete or anonymize it, subject to legal retention obligations.
10. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience, analyze usage, and deliver ads. Categories include:
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Essential Cookies: Necessary for website functionality (e.g., cart management).
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Performance Cookies: Track usage for analytics (e.g., Google Analytics).
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Marketing Cookies: Enable targeted ads and social media integration.
You can manage cookie preferences via our Cookie Consent Tool (#cookie-consent-tool) or your browser settings. EU/UK users must provide opt-in consent for non-essential cookies per ePrivacy Directive. See our Cookie Policy (#cookie-policy) for details.
11. Third-Party Links
Our website may contain links to third-party sites (e.g., Shopify, social media). These sites have their own privacy policies, and we are not responsible for their practices. Review their policies before sharing personal information.
12. Changes to This Privacy Policy
We may update this Privacy Policy to reflect legal, technical, or business changes. We’ll notify you of significant updates via email or a website notice, with the updated policy posted at www.earship.co/privacy-policy. Your continued use of our Services after changes constitutes acceptance, except where consent is required (e.g., GDPR).
13. Contact Us
For questions, concerns, or to exercise your data rights, contact our Data Protection Officer:
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Email: support@earship.co
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Address: Earship, [Insert Physical Address, e.g., 123 Privacy Lane, London, UK}
EU/UK users can contact our EU Representative.